My Book Will Launch in 30 Days. Whatcha Gonna Do About It?

When I started Charlotte Parent Coaching, it became immediately apparent that while I excelled at the clinical aspects of running a practice, I was abysmal at the business end. You know, stuff like billing, keeping track of expenses, taxes, balancing accounts, blah, blah, blah.

Seriously, y’all. The business would have completely tanked if a colleague hadn’t urged me to hire a bookkeeper to do all the boring stuff so I could concentrate on the actual clients. It’s a beautiful relationship—I do all the fun and interesting stuff, she does all the stuff that makes me want to shoot myself in the head.

When it came to writing my book, I was interested in a similar type of arrangement. I do all the fun stuff (you know, write it) and someone else worries about the tedious details, like making sure it looks pretty and sprinkling everyone with fairy dust so that they will suddenly want to buy it and read it.

But then I went to a blogging conference in Charlotte, NC. There, Robin O’Bryant (author of Ketchup is a Vegetable and Other Lies Moms Tell Themselves) spoke and she discussed how the very best person to market a book is, um, the actual author.

Crap, really? I’d rather just write passive-aggressive blog posts from my bed while eating frosting out of a can.

So because I’m horribly uncomfortable with the idea of being all, “Buy my book, you guys! It’s really good, I swear!”, I googled “women talking about their successes” and read six articles about how and why women should speak up about their accomplishments. Apparently tooting our own horn about our achievements “goes against gender stereotypes,” so we don’t do it very often. But the internet highly recommends that we start doing it, as our failure to do so contributes to lower pay, fewer promotions, underfunding of our business endeavors and get this—fewer book sales.

It’s like the internet was speaking directly to me.

So this is where I start this blog post over without justifying why I’m promoting my book:

I totally wrote a book!  It’s called Better Behavior for Ages 2-10: Small Miracles that Work Like Magic and it focuses on how to help your child exhibit better behavior. It discusses topics such as coping with power struggles, improving communication, dealing with temper tantrums, and improving listening behavior. It talks about why children misbehave, how to prevent it, and how to reinforce good behavior and administer consequences. It’s like taking a peek into my parent coaching world without actually inviting me into your home and having to worry about whether I’m going to judge your housekeeping (I won’t, I swear.).

I think–no, I KNOW, it has the power to really help families.

Better-Behavior Cover

I’m proud of it. While I’m proud that I am educated and knowledgeable enough to write it, I’m mostly proud that I was confident enough to write it, especially in the middle of a divorce, a custody dispute, a gag order on my blog, and the launch of my new business. Some days I just wanted to crawl back into my bed and stop being an adult for a while, but I had to channel my professional side and honor my commitment to write it. So I got up, opened my laptop, and started writing. It was hard, but I did it, and I suspect that I’ll be doing it again in the near future.

I know most of you–my readers–are parents. And many of you have young children; babies, toddlers, preschoolers, and school-aged kids. You may have a sister who is pregnant, a best friend with a child in midst of the terrible twos, or a co-worker who complains that she and her husband parent completely differently. You may be one of my school psychology peeps and be looking for a resource to recommend to parents. You might be a pediatrician, a counselor, a psychiatrist, a teacher, a child care giver, or a grandparent.

Or you may just be my mom, and have no reason to buy it except to be supportive.

You, my readers, have seen me transform over the last 2.5 years. You’ve watched me go from funny, to very sad, to beaten, to uplifted.

Now you have the chance to see me empowered.

I wrote a book, you guys.

And I want people to know that it’s out there. And to do that, I need your help. Consider buying the book and leaving a review on Amazon. Download the e-reader version. Tell your friends and families about it. Post the link on Facebook (several times, not just once). Review it on Goodreads. Write about it on your blog. Do a book study with it at your school. Contact me if you want me to speak in front of your favorite group of people, or Skype into your Mommy’s Group, or chat with a graduate school class. Help me get the word out.

So many of you have expressed feeling helpless as I walked down the path to single-motherhood over the last couple of years. That was a solitary journey, for sure. But my path from “blogger” to “successful author” can only be paved by family, friends, clients, and people who support my work.

Um, that’s you.

So, let’s get a conversation started about parenting.

Preorder it now. It’s on sale on Amazon. You can also buy it directly from the publisher, Lesson Ladder.

It’s official release date is September 15, but presales greatly contribute to its ranking on Amazon. So if you know that you’re going to buy it anyway, just go ahead and hit the “checkout” button now.

Thanks, y’all.

Oh, and please join me on my personal Facebook page. It’s fun there.

 

Comments

  1. Kelly Ihme says:

    Tara, I’m so proud of you, not just for the book, but for stepping into your own power and really owning it! When we, as parents, honor ourselves and our own commitments to life we become better people and better parents who then model that empowering spirit to our children. I can’t wait to read the book and have your voice with me as I confront my challenges with 2 autistic boys.

    Thank you!

  2. Glenda says:

    Congratulations Tara! I am proud of you. You have to be proud of your own work before you can market it in the best way possible – as you’re doing now! Hope I’ll be joining you in promoting my own book soon – the novel that I’ve written and slaved over for the last two years. I’ll take your advice.

  3. Alissa says:

    Pre-ordered 2! One for me, and one for a friend. Personally [even though I think I'm a totally awesome mom to my 4 and 2 y/o's ;) ], I can’t wait to get some tips on how to make some of the day to day challenges go more successfully for all 3 of us. Will spread the word, bc you rock and you know your stuff! =D

  4. Amy K. says:

    Proud beyond words. I have such admiration that amidst the chaos of the last few years you did something that many talk about but few accomplish – you wrote a book!!!! Wow. So thankful through it all that you held fast to your passion of writing, and in the end, you achieved a life-long dream.

  5. This is a great post – and not just because its a solid plug for your book (which I’ve been nagging you to do more of :) but because everything you say about women not being vocal enough about our achievements and all of that is SO true. And so this post is powerful just for first talking about that and then going ahead and actually talking about your accomplishments.

    And since this is just the beginning of the accomplishments you’ll need to tout, just embrace the feeling of discomfort as evidence of growth. Also, being hugely successful, and having a public persona is absolutely the best revenge on…certain people who need to see you as weak, and quiet, and submissive, and dependent on him. Living well, and promoting your book, and yourself, and embracing your talent and success in a public way will be the best, and possibly only way to finish the process of really and truly healing and completing your transformation into the person you are supposed to be. :)

  6. Alissa says:

    GOOOOooooooOOOOOO Empowered!!

    (I said that like a cheerleader, can you tell?)

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